Why You Shouldn’t Follow Every Social Media Trend

What do you think of when you hear the words “social marketing”?

Social marketing is the use of commercial marketing tactics and practices to change behaviors.

As the era of social media has come, digital marketers have started to use the term as a shortened version of “social media marketing.”

So we raised the question in our discussions: should we abandon the term social marketing in its original meaning? Should we use it as a synonym to social media marketing only?

Social marketing as it was originally defined is a critical part of the work we do, and the way we approach not only social media marketing, but website design, public relations, and crisis communications as well. We understand and change behaviors.

As more businesses catch on to social media, it becomes more and more important for us to hold on to the things that distinguish us and make us excel at what we do. And what is it that gives us a critical competitive edge? Social marketing.

Our marketing and public relations strategies are deeply grounded in social science. We’re not just trying to get a percentage of your target population to make a purchase. We study patterns of behavior and understand your target market as a key part of our integrated marketing strategy.

This is how we stay ahead of the curve. We focus on social marketing — not social media marketing in a vacuum—and changing behaviors. That’s what keeps us sharp and in-tune with patterns of behavior and what’s going on in the world. And more importantly, it positions us as a premier player, able to influence the social and commercial landscape. It’s an exciting place to be.

As 2019 peeks over the horizon, we’ll keep our eyes on the horizon to see what’s next. Not every trend is positive for your business; but GillespieHall is here to help you to navigate through all of them.

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