25 Aug What Grade Does Your Business Earn In Online Marketing?
This time of year, kids head back to school. Whether it’s kindergarten or college, there are school supplies to be bought, teachers to impress and grades to be earned.
Is it also time for your business to go ‘back to school?’ When was the last time you ‘studied’ your business in terms of brand identity, communications plan, or social media strategy? What grade would you give yourself? Would your customers rate you the same way?
Just as a student takes a leap of faith in taking his first bus ride, or walking into a new school, maybe it’s time for your organization to take that leap of faith toward achieving a new goal or revising your online marketing strategy.
Ask yourself these questions:
Does the public really know what your business is about? Can they define it in one simple sentence? If not, then your branding may be sending a message that’s fractured rather than one that is succinct and clear and conveys what you want customers to know.
Just as a student’s essay should relay what the plot and main characters of a story are, customers should be able to repeat to someone else what your brand and image are.
Has your business remained the same for the past 10 years? Or is it evolving? As the inspirational speaker Tony Robbins once said, “If you do what you’ve always done, you’ll get what you’ve always gotten.”
Were you the same student in 5th grade that you were as a senior in high school? Probably not. You matured (hopefully) and you got a little (or maybe a lot) smarter. Your business should be changing for the better too.
Do you have a social media presence? Does your online marketing bring you new business or awareness? The Internet has changed the way companies do business. Is your company evolving with the times?
Students don’t put pen to paper like they used to. They’re learning to use the keyboard in first grade. Homework is different nowadays and so is the manner in which your customers get to know you.
Good branding and strategic public relations aren’t something that just happens naturally in a business. It’s a process that takes time. Just as students do their homework to learn something new each year to graduate to the next grade, your business should be doing its homework every year to be successful with each quarterly term.
Need an outside perspective? Contact GillespieHall today.