So You Want To Film A Video…

In 2018 video is no longer special – it’s normal.

Wait… what’s that? You’re not creating any video content for your brand? Uh oh.

With over 1.8 billion monthly users on YouTube across 130 countries, the audience for video is larger than you may think.

Luckily, all you need to get started is a decent video camera and your computer. If you don’t have a video camera, don’t worry! Most modern smartphones can shoot high quality videos, and the most recent smartphones typically record at 4K – the highest consumer quality standard available right now.

Remember: it’s not so much the equipment you use as much as the care that goes into creating your video piece. Just like there’s no ‘right way’ to create content for your business’ social platform, there’s no ‘right way’ to make a video production that will ‘go viral’ or automatically gain you the traction you seek.

Here are some production tips to help you ensure a higher quality, headache-free video piece:

First, you need a plan.

When you create content, you don’t just open up Photoshop and start throwing images together. You wouldn’t do anything for your business without a plan, and that doesn’t change for video!

Make sure you have your gear – and it’s ready to go.

Failing to check if your battery is fully charged can lead to absolute disaster. Running out of battery or storage space mid-shoot can be embarrassing. Always check your battery charge and device storage space and bring an extra battery or charging wire before you head out to do any filming.

It’s better to HAVE and NOT NEED than to NEED and NOT HAVE. 

Have any additional accessories you’re not sure about bringing? Do it. This means items like a lens cleaning cloth for removing annoying lens smudges that cannot be corrected in editing; a tripod or stabilizer to keep things smooth; a microphone, if you plan to include any audio; an extra SD card to ensure you have plenty of space; and duct tape to cover wires, fix things, or do literally anything.

You made it!

Now that you’re on the scene of the shoot, take a short test video to look for anything that may detract from your scene – such as bright spots of light, pedestrians, moving cars or anything that will call the attention away from your subject.

Now that you’re filming go ahead and shoot an extra take.  A perfect shot can become unusable in the editing room due to a mispronounced word or weird lighting in the background. These, among hundreds of other things, would have you wishing you had a second take of that perfect shot. You’re already out there, and everything is set up – just take the extra few minutes necessary to grab an extra take or some b-roll, just in case.

Think you’re ready to hit record and kick-start your next video production? Just remember to always back up those video files before handing them off to your editor! It’s nobody’s’ fault but your own if files are permanently lost or deleted.

Lights, camera, Uh… now what? Not sure what to do next? Let GillespieHall become your video curation expert.

 

GillespieHall is a results-first PR agency specializing in digital marketing and social media. We cut through the noise. Learn more about GH.

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