26 Jul How Do Tweets and Posts Impact Your Business?
Business is good: You have loyal customers, a decent website page and a few more ‘likes’ each week on your Facebook page. But, by stepping up your social media strategy and rethinking how it can help you grow customer relationships, you could make your business great.
How Significant Is Social Media?
Before you question: ‘how significant is social media’s role in my business?’ consider these statistics:
- 70% of the U.S. population now has at least one social networking profile;
- More than half of social media users use two or more social networks;
- 57% of consumers say they’re influenced to think more highly of a business after seeing positive comments or praise online.
- The number of worldwide social media users is projected to grow from 2.1 billion last year to 5 billion by 2018.
It’s All About Relationships
The end goal of any good social media campaign is to spark a relationship, and help it grow. It’s much like the beginning of any relationship, except it plays out online. So, in order to attract more customers daily to your website, your Facebook page, your Twitter feed or your Pinterest page, you have to send the right messages and actually/truly converse with current and potential customers online. If they like what they see, they’ll continue to visit your sites (relate with your business) – and those browsers turn into paying customers or loyal clients.
Through real-time online connections with existing and potential customers, a company conveys valuable information regarding its brand. In turn, the company benefits from positive word-of-mouth that is exponentially broadcast across a social network.
Tweets, Posts and Links – Oh My!
So what does this all mean for a mom-and-pop business or a large company with multiple sites? Adapt to the wave of social media. Tweet, post and provide helpful, easy links to information about your service or product. The results may not be instantaneous, but over time, when implemented properly, you will see a growth in your online followers, and eventually, in your sales numbers and client base.
GillespieHall can help your business build consumer relationships that deliver compelling results. Call us today.