18 Jul The Moon: Staying Relevant 50 Years Later
Oh, the poor Moon. We can imagine her reminiscing as Earth celebrates the 50th anniversary of the moon landing. She must feel a bit like the short-lived classic rock artist reprising her nostalgic hits (Apollo 9-17, the Best of …) before returning to the hotel room to watch Brady Bunch reruns while sipping Tang and jonesing for Arthur Treacher’s Fish and Chips. How awkward to see her taking selfies with a Kodak Instamatic.
For a brief period, she shone through the tumultuous end of the 60s, holding attention amid protests, Woodstock, the end of the Beatles and the introduction of the 747-jumbo jet.
The media spotlight wanes
The media spotlight moved on; the moon missions ended as public attention shifted. She wanted to buy the world a Coke, but alas, no one came back. No opportunity for a final concert from a Kennedy Center rooftop.
Apollo 11 is one of mankind’s greatest achievements. The Apollo missions demonstrated humanity’s ability to continuously expand what is possible. But, 50 years later, our orbed friend needs a rebrand if she is to be seen as more than a future celestial rest stop on the way to more exciting destinations. The moon deserves a campaign that inspires Gens X, Y and Z to love thy cosmic neighbor.
Relevance requires making new news, and making old news resonate into the future
The moon reminds us that relevance can be a fleeting thing. Relevance requires making new news, and making old news resonate into the future. Changing history is not a prerequisite, but story mining and storytelling are.
That’s what we do at GillespieHall PR.
- We take the time to identify the unique narrative that differentiates your organization and defines your brand story.
- We go beyond typical discovery to find the angles that bring renewed relevance to your story.
- We analyze audience behavior, find the trends that influence actions and develop the creative content to drive PR results.
- We make news for your news.
- And we protect your reputation.
Don’t let changing times eclipse your story. Make it shine… again.