The (Super)Power of Rebranding
Turning over a new leaf. Gaining a new lease on life. Out with the old and in with the new. We’ve all heard these phrases before. A fresh start doesn’t just apply to your personal...
IHOP Rebranding Causes Social Media Storm
Let’s talk about food this week: Specifically, pancakes and burgers. Why? Because the breakfast-themed restaurant known as IHOP (International House of Pancakes) changed its name to IHOb with the ‘b’ standing for burgers. Score one...