Every successful business must engage in strategic marketing planning. Your strategic plan will help chart the course and set the direction the organization intends for its brand while best utilizing its resources to engage with...
Crisis management is something everyone assumes (and hopes) they’ll never need. We all like to think that our pasts can be forgotten or erased over time. After all, who cares what happened years ago, right?...
Think for a minute about your content strategy. And then think about what kind of content gets people talking. So, now consider the last conversation you had...
The gift-giving season has arrived in full force, surely leaving many of us scratching our head and asking ourselves “What do I get the marketer in my life?” Well, we have a few choice presents...
Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create...
Everyone’s favorite social network turns thirteen, video gets a 90-degree rotation, and social media use just keeps rising. Right when we thought things were settling down… Today, 10 things you need to know about how the...
