In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a...
This week, social media captured and shared the moments in Texas, Minnesota and Louisiana that broke our hearts. Our monthly blogs are usually about the latest business trends or digital technology updates. With the events of...
As the end of the year closes in on us, many people are thinking about their new year’s resolutions. Things they want to change or get rid of altogether. But it’s also a good time...
This blog post was written by Jamee S., a senior at Virginia Tech and a communications intern at GillespieHall. What do you remember about the 2008 Summer Olympics in Beijing? Was it watching Michael Phelps make Olympic...
Yes, we know that the only thing more dangerous than making predictions is making predictions and then publishing them for everyone to read. But here we go anyway. GillespieHall expects social media to continue to...
