When Is a Crisis a Crisis?
We hear it often – “Not sure if this is a true crisis or just a glitch?” Ask yourself one simple question: Is this going to impact my brand in any way? If the answer is...
Crisis Management – 3 PR Nightmares of Summer 2018
Crisis management is something everyone assumes (and hopes) they’ll never need. We all like to think that our pasts can be forgotten or erased over time. After all, who cares what happened years ago, right?...
What’s Your ‘Waffle House Index?’
Do you have a Waffle House in your area? If not, do you know what your community’s crisis indicator is that danger may be looming? What about your business? In the midst of a natural (or...