The (Super)Power of Rebranding
Turning over a new leaf. Gaining a new lease on life. Out with the old and in with the new. We’ve all heard these phrases before. A fresh start doesn’t just apply to your personal...
When The News Media Gets It Wrong
Publicity is tricky. You want the story and appreciate the coverage, but how do you manage media inaccuracies? A few of us at GH have worked as journalists in another life. We will tell you in...
Nightmare on PR Street
Goblins, ghouls and grammatical gaffes – these are spooky things for any company. 2020 has been a challenging, disruptive year, and we don’t see this changing any time soon. So, in line with Halloween and...
ROCKING that In-Studio Interview
At last your pitch has landed and the TV networks want to interview you about your company’s hottest innovation. Great news, right? Only if you pull it off effortlessly. TV is an exacting medium, set yourself some goals. Commit...
When Is a Crisis a Crisis?
We hear it often – “Not sure if this is a true crisis or just a glitch?” Ask yourself one simple question: Is this going to impact my brand in any way? If the answer is...
Crisis Management – 3 PR Nightmares of Summer 2018
Crisis management is something everyone assumes (and hopes) they’ll never need. We all like to think that our pasts can be forgotten or erased over time. After all, who cares what happened years ago, right?...
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