To Boost Your Business, Tell Your Story Well
Think of a great experience you had at the movies, or reading a wonderful novel, or cheering your favorite team at a big game. What did those experiences have in common? In different ways, they...
Build Your Brand with a Holiday Card. Seriously.
The holidays bring extra things to our doorstep – packages, visitors, snow – and most of all, an onslaught of extra bulk in your mailbox… junk mail, invitations and holiday cards. Junk mail can be fun,...
HOW FRIDAY THE 13TH IMPACTS BUSINESS
Traditionally, Friday the 13th is considered an unlucky day. Most Americans tend to avoid big decisions, reschedule meetings around it and even change travel plans. In the UK, people tend to stay off the roads...
How Working Remotely Promotes Your Brand
On the East Coast of the U.S., this time of year brings one of our favorite things - snow days! When the weather makes roads too dangerous to navigate, it forces us to work from home...
Does Your Brand Have A Succession Plan?
The impact of Steve Jobs' death on the Apple brand is still as closely watched today as it was in 2011. Early succession planning helped bridge any vacancy gap but maintaining brand loyalty and relevance...
Strategic Marketing Planning – Charting The Course
Every successful business must engage in strategic marketing planning. Your strategic plan will help chart the course and set the direction the organization intends for its brand while best utilizing its resources to engage with...
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