The (Super)Power of Rebranding
Turning over a new leaf. Gaining a new lease on life. Out with the old and in with the new. We’ve all heard these phrases before. A fresh start doesn’t just apply to your personal...
The Art of Storytelling – And How It Helps Your Business
Storytelling is one of the oldest forms of communication. Whole cultures and beliefs are built around centuries-old stories that are passed down from generation to generation. It’s also one of the most powerful tools to...
GillespieHall Honored with 5 MarCom Awards
News that has nothing to do with the election! GillespieHall was named as a five-time winner at the 2016 International MarCom Awards. The Hockessin-based PR and social media marketing firm specializes in health, nonprofit and corporate...
Pluto: The Ultimate Brand Comeback
Target, McDonald’s and the NFL could take a page from the Pluto comeback book. Discovered in 1930, Pluto was a proud member of the solar system’s nine-planet brotherhood (and possibly inspired the name of a famous...
Brand Loyalty: Build It and They Will Come. And Then They Will Spend.
Brand loyalty has very little to do with cost and everything to do with how your brand is perceived by the consumer. Those who are loyal to a brand remain customers because they believe you...