Storytelling is one of the oldest forms of communication. Whole cultures and beliefs are built around centuries-old stories that are passed down from generation to generation. It’s also one of the most powerful tools to...
News that has nothing to do with the election! GillespieHall was named as a five-time winner at the 2016 International MarCom Awards. The Hockessin-based PR and social media marketing firm specializes in health, nonprofit and corporate...
Target, McDonald’s and the NFL could take a page from the Pluto comeback book. Discovered in 1930, Pluto was a proud member of the solar system’s nine-planet brotherhood (and possibly inspired the name of a famous...
Brand loyalty has very little to do with cost and everything to do with how your brand is perceived by the consumer. Those who are loyal to a brand remain customers because they believe you...
