Speak to Your Audiences Where They’ll Hear You

Facebook, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, Twitter, Twitch, TikTok, Nextdoor, MeWe, Reddit… these are just some – not all – of the social media platforms where your customers spend their time. And in 2020, there are an estimated 3.6 billion social media users worldwide!

We know that humans need approximately 16 touchpoints (at least!) with a brand before they’ll even think about making a purchase or contacting the brand for services. Common sense has long dictated that you want to be in front of your audience as much as possible.

 So, what are you waiting for?

Yes, you’ll get plenty of free exposure from a 30-second dance video on TikTok or interacting with neighbors on Nextdoor or posting a behind-the-scenes image on Instagram. But first ask yourself: are any of those platforms right for your brand?

Let’s take a step back and ask some qualifying questions:

  • What social media channels are important to your audience?
  • What does your audience want to know/hear about you?
  • What percentage of your budget are you putting aside for social media outreach efforts?

The answers here should directly impact your marketing strategy.

And that’s great!

Your audiences are being constantly bombarded with advertising, and those adverts are becoming more targeted every day. Consumers’ eyes are beginning to glaze over when they see out of place ads that have no relevance to their needs. If you want attention in 2020, you have to work for it – you can’t just pay for it. You don’t just want to be where your audience is, you want to be where they’re going to listen to you.

GillespieHall’s strategic communication plans can point your message where your audience is ready to hear it. Let’s talk.

Photo by Nathan Dumlao on Unsplash

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