Let the Twitterverse know you’re alive

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Twitter has gone from a curiosity to a fad to now, an essential component of any organization’s marketing, public relations or media campaign. Today, Twitter reports that it has more than 100 million users, including heads of state, humanitarians, reporters, athletes and entertainers.

Do those 100 million users include you? If not, you and your organization should establish a Twitter presence today. Twitter makes it easy to get started, by publishing information such as Twitter 101 and Twitter for Business.

Once you’re up and running, you need to have a strategy in place so that you’re leading the conversation about your organization and not just reacting to outside news. There are many sites on the Internet that provide tips on creating a Twitter strategy. Here are some good ideas on how to build a following on Twitter and how to use Twitter to attract journalists.

Still unsure about getting started or how to focus your efforts? Contact us. GillespieHall is a leader in social media. We understand social media, key influencers and how to build and protect a brand.

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  • Esther
    Posted at 09:43h, 12 November

    Thank you so much for this artcile, it saved me time!

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