How Working Remotely Impacts Your Brand

Working in your pajamas from home isn’t the only advantage of a telecommuting life. (But more on the PJs option later…) Turns out, working remotely can have a positive impact on your company’s brand image.

Here’s why: Working from home – or the local library or coffee shop – makes a lot of employees happy, and when they’re happy, they do better work. When they work harder and smarter, they project a better company image.

A telecommuting policy shows a brand’s openness to new ways of working, yes. But more importantly, it shows a level of trust in your employees. Just because they’re not sitting in cubicles, doesn’t mean they’re not touting your brand. On the contrary, if they are happily working, they are more likely to speak highly of their job and the leaders who enable them the freedom to work remotely.

Telecommuting Won’t Work for Every Company

Not all companies are ready for the cultural shift in at-home office locations. Many employers may fear the ‘unknown’ factors of remote workers, primarily accountability and implementation, while other leaders see the need for the physical presence of the majority of their staff.

For instance, it made sense when Yahoo CEO Marissa Meyer reversed the company’s telecommuting policy. Meyer wanted to get people reconnected physically to help support the struggling company’s mission and culture. And as a manager with a reputation for hands-on control, this might have been one of the central reasons Yahoo’s board selected her for the job.

Building Your Brand While Employees are at Home

But for thousands of other companies, telecommuting is the answer to the flexibility issue that many employees seek. What’s not always easy to answer is how employers can develop a brand promise that transcends physical location. Employers will need to better articulate what the brand means and the opportunities employees have to bring the brand to life.

So, how can you ensure that your organization’s brand stays on track if your employees are working remotely?

  • Make sure your brand is truly mobile-friendly
  • Hold your employees accountable for deliverables as if they were next door
  • Provide your team with a strategy to stay connected

Ditch the PJs; Choose business casual

One last thing… While working in your pajamas may seem like a nice idea, it’s best to differentiate your home ‘downtime’ with your home ‘business time.’ So change out of your sleepwear and choose something that you wouldn’t be embarrassed to be seen in on a Skype conference call. But you can probably keep your slippers on…

Want to change or improve your company’s brand image? Contact GillespieHall – in your PJs or in your business suit. We won’t judge.

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