Traditionally, Friday the 13th is considered an unlucky day. Most Americans tend to avoid big decisions, reschedule meetings around it and even change travel plans. In the UK, people tend to stay off the roads on that day, resulting in less road congestion and fewer automobile accidents. And according to the Stress Management Center and Phobia Institute in Asheville, North Carolina, an estimated [U.S.] $800 to $900 million is lost on business on this day. Even Macy’s stock took a big hit on that date in 2016, posting lower profit outlooks as a result.


Business gurus are no strangers to superstitions. Apple Founder, Steve Jobs, collected 100 black sweaters and wore one daily. Coco Chanel was informed by a fortune teller that her lucky number was 5, and she named her perfume accordingly.


Common superstitions influence business decisions and industry trends:

  • Feng Shui, the Chinese art of placing objects to balance the flow of energy, is still highly revered in the business world. The believed power to influence productivity, morale, creativity and positivity in turn influences potential profits.
  • Numerology, geared towards pattern recognition, is one of the favorite superstitions in the business world; the most popular numbers for business are in the 6, 5, 9 and 1 series. A quick analysis of Fortune 500 companies’ names confirms this trend.
  • Color Superstitions are probably most familiar to business owners. Red is thought to bring out bold behaviors and ideas in people while blue is calming and thought-provoking. Successful brands are very strategic in choosing the colors for their logos. They know the power of color to influence markets.


At GillespieHall, we have our own superstitions. We believe that healthy plants around our building help bring vitality, growth and health. And you can catch our VP knocking on wood to ward off bad mojo in conversation. It’s second nature to many.

Protecting our clients is second nature to us. Whether we’re executing on-the-spot crisis management, vigilant website security or strategic media and digital planning, our clients know they don’t have to throw salt over their shoulder to bring positive energy and results, no matter the day.

For the superstitious among you, there is one more Friday the 13th this year: December.

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