Social Media’s Power over Politics
No doubt about it – 2016 was an interesting year for politics to say the least. And not just because of who the contenders were for the White House but because of how social media...
Social Media
Finding Moderation – The Next Big Thing?
We’re a hardcore PR firm: our focus is on changing behaviors in ways that clearly benefit our audiences. We have taken on (even helping change laws!) such issues as tobacco-use, binge-drinking, under-age drinking, over-eating, sugar,...
“Scared Off” by Social Media Analytics?
Are you a fan of social media but aren’t quite sure why you need to know about ‘ROI’ or the analytics of your company’s Facebook page? Do you just want to worry about the message,...
Mobile Disruption and Your Business
In the world of digital marketing, things move fast. Like, really-really fast. And while trying to keep your eyes on the ball in the worlds of web, search, social and mobile, waiting for the next...
NPR Decision To Remove Comments Is A Game-Changer
National Public Radio (NPR) recently removed the comment section from its story pages. People will no longer be able to give feedback (good, bad, ugly, or troll-worthy) any longer. This is a game-changer. And we like...
What We Learned At Digital Summit Philadelphia
Our Digital Leadership Team attended the Digital Summit Philadelphia this week and had a blast networking and exchanging ideas with other industry leaders and innovators! Takeaways from the Digital Summit Philadelphia Consider your audience's environment when creating...