Where is Marketing ROI?
ROI missing from his seat at the marketing table again? Shame. Maybe he got lost trying to measure impact and leads, or he stumbled looking for a way to show what percentage of those leads...
Social Media
Why Your Company Should Love Social Media
Everyone has a passion for something (and some of us have more than others). Our passions include: supporting small business and community service organizations, strong PR responses, eye-catching ads, and analyzing data. But at the top of...
PR + Social Science = Digital Marketing
PR practitioners teamed with social scientists is intriguing, but when that combination wins a half dozen or more highly coveted service industry and digital marketing awards every year, it’s a sea change! For those of you...
New Year, New Digital Marketing Plan
OK, so you get it – to grow your business and increase your customer base, you really do need a social media and public relations (PR) strategy. But before you commit to a particular direction,...
Social Sharing: The New Earned Media Culture
The holiday season traditionally brings families and communities together to share food, gifts, music, and general good cheer. They also share stories. They talk. They catch each other up on the can’t-miss moments from the...
What Grade Does Your Business Earn In Online Marketing?
This time of year, kids head back to school. Whether it’s kindergarten or college, there are school supplies to be bought, teachers to impress and grades to be earned. Is it also time for your business...