If you graduated college before 2010, it’s likely that social media was not part of your academic curriculum. Why is that a problem? Because in a world that overwhelmingly speaks a ‘digital’ language, it’s a...
As a young professional, the best thing you can do for your career is take every opportunity to manage your social media profiles. In today’s digital world, an employer checks your online presence and behavior...
ROI missing from his seat at the marketing table again? Shame. Maybe he got lost trying to measure impact and leads, or he stumbled looking for a way to show what percentage of those leads...
Everyone has a passion for something (and some of us have more than others). Our passions include: supporting small business and community service organizations, strong PR responses, eye-catching ads, and analyzing data. But at the top of...
PR practitioners teamed with social scientists is intriguing, but when that combination wins a half dozen or more highly coveted service industry and digital marketing awards every year, it’s a sea change! For those of you...
OK, so you get it – to grow your business and increase your customer base, you really do need a social media and public relations (PR) strategy. But before you commit to a particular direction,...
