Should You ‘Pass’ Or ‘Punt’ Your PR Needs?
It’s football season, and whether you love or hate the sport, one thing is for certain: every coach knows (or should know) when his team should pass or punt the ball in order to score...
Social Media
GH Trend Alert: Facebook Promises ‘Dislike’ Button
The Problem Imagine this: a friend of yours just lost her job, and posted about it on Facebook. You see the update, and you want to ‘like’ the post to show your support – but you...
Goodbye, Dave! Now Here’s Our Top 10 List
When David Letterman retired from Late Night, he marked over 30 years of entertaining and provoking millions of viewers. In honor of his departure, we have put together our own Top 10 List of Communication...
Does Your Online Executive Profile Stand Out? If Not, Stand Back…
If you graduated college before 2010, it’s likely that social media was not part of your academic curriculum. Why is that a problem? Because in a world that overwhelmingly speaks a ‘digital’ language, it’s a...
Under 25: Do You Really Stand Out From Your Competition?
As a young professional, the best thing you can do for your career is take every opportunity to manage your social media profiles. In today’s digital world, an employer checks your online presence and behavior...
Where is Marketing ROI?
ROI missing from his seat at the marketing table again? Shame. Maybe he got lost trying to measure impact and leads, or he stumbled looking for a way to show what percentage of those leads...