What Does Your Employee’s Facebook Page Say About Your Company?
In the era of digital technology, it is no longer a question of whether or not your employees use social media but about how they use it and whether it has the potential to benefit...
Public Relations
Storytelling Does Have A Happy Ending: Brand Recognition
Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create...
What is Social Marketing – Really?
In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a...
When It Comes To Great PR, Luck Has Nothing To Do With It
You can be lucky in love, or lucky enough to win a bet, but when it comes to good PR, never leave it up to luck. With St. Patrick's Day and the 'luck of the...
Advertising is PAID-FOR. Publicity is PRAYED-FOR. ©
Publicity means making the media work for you. Advertising is PAID-FOR. Publicity is a PRAYED-FOR © Bridget Gillespie Paverd...
How To Keep Your Online Visitors Engaged
Most every organization these days has an online presence: a Facebook page, a Twitter account or more. If you don’t, you should be asking yourself why you’re ignoring something that one out of three young...