Recently, when presenting as part of a panel on pivoting sales and marketing in response to the pandemic, I was asked what kind of data businesses should start collecting to prepare for 2021. “Start by collecting...
As a PR crisis tactician by trade, anticipating and planning for change and disruption is in my blood. 2020 was so much more than a prolonged crisis, it was a cascade of confusion, fear, misinformation,...
Goblins, ghouls and grammatical gaffes – these are spooky things for any company. 2020 has been a challenging, disruptive year, and we don’t see this changing any time soon. So, in line with Halloween and...
Data breaches, cyber crime, hacking, Bitcoin scams...
September 15 to October 15 is National Hispanic American Heritage Month. Some folks put all Spanish-speaking people under one umbrella. Even more use the terms Hispanic and Latino interchangeably. Thought we’d take this opportunity to frame...
As communicators, we make stories to move audiences – emotionally, socially, physically. The results of our work are sometimes intangible: a shift in consumer perception; a growing or burgeoning trend; a new emotional reaction; intensified...
