New Year, New Digital Marketing Plan
OK, so you get it – to grow your business and increase your customer base, you really do need a social media and public relations (PR) strategy. But before you commit to a particular direction,...
Public Relations
TOP 5 HOLIDAY ADS OF 2014
In the spirit of the season, GH wants to share our favorite holiday ads of 2014. The featured selections not only convey a message, but they share a story. Some are funny, some are heartwarming....
Social Sharing: The New Earned Media Culture
The holiday season traditionally brings families and communities together to share food, gifts, music, and general good cheer. They also share stories. They talk. They catch each other up on the can’t-miss moments from the...
What’s In A Logo?
Individuality is as important as the air that we breathe. From the beginning of time we have found ways to distinguish ourselves from everyone else… so how do we express ownership? Pride? Loyalty? By...
Leadership Changes: Keeping Your Brand Strong
The impact of Steve Jobs’ death on the Apple brand is still a closely watched topic, as is Steve Ballmer’s recent departure from Microsoft. Early succession planning has helped bridge those vacancy gaps, but maintaining...
What Grade Does Your Business Earn In Online Marketing?
This time of year, kids head back to school. Whether it’s kindergarten or college, there are school supplies to be bought, teachers to impress and grades to be earned. Is it also time for your business...