Brand loyalty has very little to do with cost and everything to do with how your brand is perceived by the consumer. Those who are loyal to a brand remain customers because they believe you...
Does your ‘online’ personality complement your ‘live’ persona? How are you presenting yourself to colleagues, business leaders and potential clients on your social media pages? If your online presence is nonexistent, outdated or mediocre at...
OK, so you get it – to grow your business and increase your customer base, you really do need a social media and public relations (PR) strategy. But before you commit to a particular direction,...
In the spirit of the season, GH wants to share our favorite holiday ads of 2014. The featured selections not only convey a message, but they share a story. Some are funny, some are heartwarming....
The holiday season traditionally brings families and communities together to share food, gifts, music, and general good cheer. They also share stories. They talk. They catch each other up on the can’t-miss moments from the...
Individuality is as important as the air that we breathe. From the beginning of time we have found ways to distinguish ourselves from everyone else… so how do we express ownership? Pride? Loyalty? By...
