6 Tactics To Master The Power Of Persuasion
At GH our mantra is “We understand behaviors. And then change them.” How do we do this? We educate, inform, influence and persuade … The power of persuasion. Does it still work in this real-time,...
Public Relations
Social Media’s Power over Politics
No doubt about it – 2016 was an interesting year for politics to say the least. And not just because of who the contenders were for the White House but because of how social media...
Finding Moderation – The Next Big Thing?
We’re a hardcore PR firm: our focus is on changing behaviors in ways that clearly benefit our audiences. We have taken on (even helping change laws!) such issues as tobacco-use, binge-drinking, under-age drinking, over-eating, sugar,...
From Ugly to Genius: The Marketing of Christmas Sweaters
How can something so wrong be so right? That’s what we’re all thinking when it comes to the three most fun holiday words: Ugly Christmas Sweaters. Why are they making a comeback? And more importantly, what...
Not Ready For Warren: A Crisis Case Study
https://www.youtube.com/watch?v=xJhkX74D10M “Gutless Leadership.” “Give back the money.” “You should resign!” Clearly not ready for Elizabeth Warren’s candid style of highly-researched and fact-checked questions, Wells Fargo CEO John Stumpf not once took ownership of the actions of the...
Recovering From A Crisis
In the 20 years I have been in PR, I have seen more crises happen to good, compliant companies than irresponsible risk-takers. The point is, a crisis can happen to any business, of any size,...