Advertising is PAID-FOR. Publicity is PRAYED-FOR. ©
Publicity means making the media work for you. Advertising is PAID-FOR. Publicity is a PRAYED-FOR © Bridget Gillespie Paverd...
Public Relations
How To Keep Your Online Visitors Engaged
Most every organization these days has an online presence: a Facebook page, a Twitter account or more. If you don’t, you should be asking yourself why you’re ignoring something that one out of three young...
6 Tactics To Master The Power Of Persuasion
At GH our mantra is “We understand behaviors. And then change them.” How do we do this? We educate, inform, influence and persuade … The power of persuasion. Does it still work in this real-time,...
Social Media’s Power over Politics
No doubt about it – 2016 was an interesting year for politics to say the least. And not just because of who the contenders were for the White House but because of how social media...
Finding Moderation – The Next Big Thing?
We’re a hardcore PR firm: our focus is on changing behaviors in ways that clearly benefit our audiences. We have taken on (even helping change laws!) such issues as tobacco-use, binge-drinking, under-age drinking, over-eating, sugar,...
From Ugly to Genius: The Marketing of Christmas Sweaters
How can something so wrong be so right? That’s what we’re all thinking when it comes to the three most fun holiday words: Ugly Christmas Sweaters. Why are they making a comeback? And more importantly, what...