Our mom’s advice carries us through life… words we reference to get through both good times and bad. We use this wisdom to navigate roads less traveled and career paths alike. It’s often sensible, timeless...
In the era of digital technology, it is no longer a question of whether or not your employees use social media but about how they use it and whether it has the potential to benefit...
Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create...
In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a...
Most every organization these days has an online presence: a Facebook page, a Twitter account or more. If you don’t, you should be asking yourself why you’re ignoring something that one out of three young...
Everyone’s favorite social network turns thirteen, video gets a 90-degree rotation, and social media use just keeps rising. Right when we thought things were settling down… Today, 10 things you need to know about how the...
