In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a...
Most every organization these days has an online presence: a Facebook page, a Twitter account or more. If you don’t, you should be asking yourself why you’re ignoring something that one out of three young...
Everyone’s favorite social network turns thirteen, video gets a 90-degree rotation, and social media use just keeps rising. Right when we thought things were settling down… Today, 10 things you need to know about how the...
The Super Bowl is over and you know what that means… Time to critique the commercials! At $5 million for 30 seconds, we were hoping they’d be engaging, funny, interesting, and/or make us feel something. Here’s our take...
Hello and welcome to the 76th Annual Hunger Ga-… Oh wait, wrong blog! It’s January 2017, which means all over the world, people are making New Year resolutions and planning how to make this year...
We’re a hardcore PR firm: our focus is on changing behaviors in ways that clearly benefit our audiences. We have taken on (even helping change laws!) such issues as tobacco-use, binge-drinking, under-age drinking, over-eating, sugar,...
