We get this question in almost every social media strategy meeting. Family businesses, accounting firms, nonprofit organizations, medical practices and tech companies – everyone is asking: Should we be using Snapchat to grow our business? Snapchat...
Congratulations on earning your Bachelor’s Degree in Communications or Fill-in-the-Blank degree! Now what? For starters, put down your cell phone, pick up your business cards and get yourself to a networking event. (No business cards...
Our mom’s advice carries us through life… words we reference to get through both good times and bad. We use this wisdom to navigate roads less traveled and career paths alike. It’s often sensible, timeless...
In the era of digital technology, it is no longer a question of whether or not your employees use social media but about how they use it and whether it has the potential to benefit...
Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create...
In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a...
