Content strategy: Let’s chat about content that starts conversations…
Think for a minute about your content strategy. And then think about what kind of content gets people talking. So, now consider the last conversation you had...
Marketing
IHOP Rebranding Causes Social Media Storm
Let’s talk about food this week: Specifically, pancakes and burgers. Why? Because the breakfast-themed restaurant known as IHOP (International House of Pancakes) changed its name to IHOb with the ‘b’ standing for burgers. Score one...
How Can Marketers Leverage “Hallmark Holidays”?
More to the point… should they bother incorporating "Hallmark Holidays" into content strategies? ‘Tis the season for celebrating the first great loves in our life… mom and dad. As Mother’s Day inches forward on calendar...
Predicting the Super Bowl’s Biggest Ad-Plays
2018’s Big Game is almost here, bringing with it a joy few will completely understand. Through all the pigskin, hamburgers, chips and cheesesteaks, the Super Bowl brings something bigger than we’d otherwise find on an...
Top Tech Toys for 2018
The gift-giving season has arrived in full force, surely leaving many of us scratching our head and asking ourselves “What do I get the marketer in my life?” Well, we have a few choice presents...
What’s Your ‘Waffle House Index?’
Do you have a Waffle House in your area? If not, do you know what your community’s crisis indicator is that danger may be looming? What about your business? In the midst of a natural (or...