How Working Remotely Promotes Your Brand
On the East Coast of the U.S., this time of year brings one of our favorite things - snow days! When the weather makes roads too dangerous to navigate, it forces us to work from home...
Branding
Learning a Few Business Skills from the Girl Scouts of the USA
Entrepreneurs know how much grit and grind it takes to not only start a business, but to keep it up and running. GillespieHall was founded in the spirit of entrepreneurship, and all of us value...
How Many Posts Does It Take To Get to the Center of A Social Media Strategy?
(With apologies to the 1970s commercial: How many licks does it take to get to the center of a Tootsie Roll Pop?) Have you ever tried a Tootsie Roll Pop? How long did it take you...
Executive Branding: How To Become An Industry Influencer in 2019
Which came first, the chicken or the egg? Which should come first – the brand or the voice behind the brand? As a business owner or ambassador of a brand, you are the brand. Putting a...
Does Your Brand Have A Succession Plan?
The impact of Steve Jobs' death on the Apple brand is still as closely watched today as it was in 2011. Early succession planning helped bridge any vacancy gap but maintaining brand loyalty and relevance...
Why Every Organization Needs a Core Value Proposition
When you’re describing your company to strangers, do you see their eyes glaze over as they check their phone? Or do they listen intently and ask questions when you’re finished? If it’s the latter, I’m...