To Boost Your Business, Tell Your Story Well
Think of a great experience you had at the movies, or reading a wonderful novel, or cheering your favorite team at a big game. What did those experiences have in common? In different ways, they...
Branding
Why Every Organization Needs a Core Value Proposition
When you’re describing your company to strangers, do you see their eyes glaze over as they check their phone? Or do they listen intently and ask questions when you’re finished? If it’s the latter, I’m...
Take Your Marketing Plan Back to School
September marks the start of another school year. From kindergarten to college, students are readying themselves to absorb new information and a next level of learning from the year before. Every year, there’s a subtle...
Content strategy: Let’s chat about content that starts conversations…
Think for a minute about your content strategy. And then think about what kind of content gets people talking. So, now consider the last conversation you had...
How Working Remotely Promotes Your Brand
As we’re in the heat of Summer, working from home in your shorts and tee shirt, or your pajamas, isn’t the only advantage of a telecommuting life. (But more on the PJs option later…) Turns...
IHOP Rebranding Causes Social Media Storm
Let’s talk about food this week: Specifically, pancakes and burgers. Why? Because the breakfast-themed restaurant known as IHOP (International House of Pancakes) changed its name to IHOb with the ‘b’ standing for burgers. Score one...