(With apologies to the 1970s commercial: How many licks does it take to get to the center of a Tootsie Roll Pop?) Have you ever tried a Tootsie Roll Pop? How long did it take you...
Which came first, the chicken or the egg? Which should come first – the brand or the voice behind the brand? As a business owner or ambassador of a brand, you are the brand. Putting a...
The impact of Steve Jobs' death on the Apple brand is still as closely watched today as it was in 2011. Early succession planning helped bridge any vacancy gap but maintaining brand loyalty and relevance...
Think of a great experience you had at the movies, or reading a wonderful novel, or cheering your favorite team at a big game. What did those experiences have in common? In different ways, they...
When you’re describing your company to strangers, do you see their eyes glaze over as they check their phone? Or do they listen intently and ask questions when you’re finished? If it’s the latter, I’m...
September marks the start of another school year. From kindergarten to college, students are readying themselves to absorb new information and a next level of learning from the year before. Every year, there’s a subtle...
