When The News Media Gets It Wrong
Publicity is tricky. You want the story and appreciate the coverage, but how do you manage media inaccuracies? A few of us at GH have worked as journalists in another life. We will tell you in...
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The Pros and Cons of Paid Media
From billboards to Facebook ads, paid media is an essential part of any company’s promotional strategy. Simply put, paid media is marketing that is paid for – any external marketing that involves paid placements (such...
When CSR Aligns with Purpose: What Consumers Want in 2021
2020 was a year of open and public reckoning with inequality. As corporations raced to position themselves as part of the solution (not part of the problem), consumers started asking, “Where am I spending my...
Executive Coaching or Coaxing? Staying Ahead of the 2021 Media Landscape
Whether it’s as part of a business media interview or a town hall in response to a crisis, executives are expected to perform well, delivering their key message and manage questions in a manner that...
Executive Branding: Differentiating Yourself In 2021? Time To Do A Digital Clean Up.
We are all so closely aligned with the work we do. And after a year of working from home, our personal brand is inextricably entwined with our profession. Like the silk Christian Dior blouse you...
The Changing Communication Landscape
Remember when internet platforms were social networks? It was about knowledge-sharing and interconnection – venues for like-minded people to connect. Then, it became a lot less social and a lot more about paid ads. Stirring...