Does Your Brand Have A Succession Plan?
The impact of Steve Jobs' death on the Apple brand is still as closely watched today as it was in 2011. Early succession planning helped bridge any vacancy gap but maintaining brand loyalty and relevance...
Blog
Why Every Organization Needs a Core Value Proposition
When you’re describing your company to strangers, do you see their eyes glaze over as they check their phone? Or do they listen intently and ask questions when you’re finished? If it’s the latter, I’m...
How To Truly Change Organizational Culture
In the age of coworking spaces, incubators and global connectivity, organizations of all sizes are looking for ways to foster collaboration within their workplaces. What’s behind this? Thanks to technology, it is easier than ever to exchange...
Marketers – Ignore Live Streaming at Your Peril!
Think of the Internet like it’s your TV and websites like they’re your TV channels. The channels 3, 6 and 10 – the ones “everyone watches” – are just like the websites Facebook, Twitter and...
How Working Remotely Promotes Your Brand
As we’re in the heat of Summer, working from home in your shorts and tee shirt, or your pajamas, isn’t the only advantage of a telecommuting life. (But more on the PJs option later…) Turns...
Your Life on Social Media Is #Not4Sale
Two years ago, the social media story (what story?) exploded into the news like an atomic bomb and we’re still dealing with the aftershocks. Frequent online data breaches, stolen identities and hostile messaging have made...