Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
The long list of consumer data breaches just keeps growing. Both Facebook and Google+ announced vulnerabilities in the last month, joining the likes of Uber, Yahoo and Reddit. And like those before them, the dent...
What do you think of when you hear the words “social marketing”? Social marketing is the use of commercial marketing tactics and practices to change behaviors. As the era of social media has come, digital marketers have...
Yahoo! National Taco Day has arrived… finally. So I know just what to post on our social media feeds. Tomorrow is National Body Language Day, and Sunday is National Frappe Day… Perfect! But for Saturday,...
Every successful business must engage in strategic marketing planning. Your strategic plan will help chart the course and set the direction the organization intends for its brand while best utilizing its resources to engage with...
When you’re describing your company to strangers, do you see their eyes glaze over as they check their phone? Or do they listen intently and ask questions when you’re finished? If it’s the latter, I’m...
September marks the start of another school year. From kindergarten to college, students are readying themselves to absorb new information and a next level of learning from the year before. Every year, there’s a subtle...
