Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
March 2020. It was the beginning of a “new normal” for most of America. People had to adjust to COVID-19 regulations, isolation, heightened stress, online schooling and face-to-face interactions being replaced by Zoom calls. It...
One of the more talked-about commercials from this year’s Super Bowl is the Jeep commercial, narrated by Bruce Springsteen, which encourages us to “meet in the middle.” “The middle has been a hard place to get...
Facebook, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, Twitter, Twitch, TikTok, Nextdoor, MeWe, Reddit… these are just some – not all – of the social media platforms where your customers spend their time. And in 2020, there...
No one needs reminding. 2020 was a toughie. GH had the added accountability of being responsible for a remarkable stable of clients and making sure their strategic communications stayed ahead – when we didn’t always...
Think of the Internet like it’s your TV and websites like they’re your TV channels. The channels 3, 6 and 10 – the ones “everyone watches” – are just like the websites Facebook, Twitter and...
Recently, when presenting as part of a panel on pivoting sales and marketing in response to the pandemic, I was asked what kind of data businesses should start collecting to prepare for 2021. “Start by collecting...
