Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
The more you put in, the more you’ll get out. The age-old adage stands true even in the blurred, alternate, semi-digital space we’ll be discussing here: transmedia marketing. Transmedia (also commonly referred to as an alternate...
Publicity is tricky. You want the story and appreciate the coverage, but how do you manage media inaccuracies? A few of us at GH have worked as journalists in another life. We will tell you in...
We use stories to connect with people. Telling a story that moves people to action includes many different elements, two of the most important being a good, authentic narrative and meaningful visuals. We always see...
Using creativity and insight to tell your story. As you look through all your sources of news, social media and entertainment, take a moment to think about those things that make you pay attention. If you’re...
From billboards to Facebook ads, paid media is an essential part of any company’s promotional strategy. Simply put, paid media is marketing that is paid for – any external marketing that involves paid placements (such...
2020 was a year of open and public reckoning with inequality. As corporations raced to position themselves as part of the solution (not part of the problem), consumers started asking, “Where am I spending my...
