06 Dec Discovery And Why It Is Critical To A PR Campaign
Discover your brand through the authentic voice of your stakeholders Discovery is the tool we use to identify who you are as an organization, who your audiences are, how you are perceived by all audience segments,...
Build Your Brand with a Holiday Card. Seriously.
The holidays bring extra things to our doorstep – packages, visitors, snow – and most of all, an onslaught of extra bulk in your mailbox… junk mail, invitations and holiday cards. Junk mail can be fun,...
Using Proper Pronouns is Common Courtesy
Many well-intentioned colleagues have inadvertently used language that made people around them uncomfortable: “Hey guys,” to a room of mostly women. Or when a client mentions a friend who is a nurse or teacher, they...
4 Ways The U.S. Elections Will Affect Business Growth In 2020
Strategic plans are set to be derailed in the upcoming 2020 election. Is your business prepared? With January 1st just around the corner, it’s time for businesses to take stock of consumer confidence and perceptions, the...
Are You “The Boy Who Cried Wolf” On Social Media?
How often are you posting messages on your Facebook or Instagram account? Every week? Every day? Every hour? How much is too much? How do you know if your messages are really resonating with your customers or...
The Art of Storytelling – And How It Helps Your Business
Storytelling is one of the oldest forms of communication. Whole cultures and beliefs are built around centuries-old stories that are passed down from generation to generation. It’s also one of the most powerful tools to...