Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
In our constantly evolving and sometimes all-consuming digital world, search engine optimization (SEO) can be a company’s lifeline. A great SEO strategy can be a game changer for visibility, brand awareness, increased consumer engagement and...
We are all so closely aligned with the work we do. And after a year of working from home, our personal brand is inextricably entwined with our profession. Like the silk Christian Dior blouse you...
Remember when internet platforms were social networks? It was about knowledge-sharing and interconnection – venues for like-minded people to connect. Then, it became a lot less social and a lot more about paid ads. Stirring...
At GillespieHall we are continually evaluating “new shiny objects” that promise to change the way we communicate. We still have our first in-house evaluations on MySpace and Facebook for business – written back in 2006. Clubhouse...
March 2020. It was the beginning of a “new normal” for most of America. People had to adjust to COVID-19 regulations, isolation, heightened stress, online schooling and face-to-face interactions being replaced by Zoom calls. It...
One of the more talked-about commercials from this year’s Super Bowl is the Jeep commercial, narrated by Bruce Springsteen, which encourages us to “meet in the middle.” “The middle has been a hard place to get...
