Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
Recently, when presenting as part of a panel on pivoting sales and marketing in response to the pandemic, I was asked what kind of data businesses should start collecting to prepare for 2021. “Start by collecting...
As a PR crisis tactician by trade, anticipating and planning for change and disruption is in my blood. 2020 was so much more than a prolonged crisis, it was a cascade of confusion, fear, misinformation,...
Twitter, Facebook, Snapchat, Tik Tok, Instagram, and LinkedIn are thriving. What’s next? Change is on the way - regulators say Facebook has illegally crushed competition while major social media platforms continue to adopt the successful features...
Creative communication remains our most powerful technology It wasn’t that long ago that communicators like us were a little unsettled by AI. The ability of machines to finish our thoughts for us, perhaps more eloquently or...
With likely unintended irony, Science Alert posted on election day an essay by Nicholas R. Longrich, Senior Lecturer in Evolutionary Biology and Paleontology, University of Bath, concluding that “cooperative aggression evolved in the common ancestor...
Goblins, ghouls and grammatical gaffes – these are spooky things for any company. 2020 has been a challenging, disruptive year, and we don’t see this changing any time soon. So, in line with Halloween and...
