Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
Since 2006 when the GH social media department first started, digital platforms have come and gone; the landscape, from some angles, is nearly unrecognizable. One thing is certain: Social media has changed our perspective on...
Are you ready to watch the sun hide behind the moon? Are you ready for total darkness for a few minutes? Well, to be able to see the total solar eclipse (when the sun is...
If Emotions Could Be Measured If emotions, feelings, and creativity could be measured on a scale or in ROI terms, PR types would be one happy bunch. It’s the intangible reasons that typically inspire those in...
Emoji History The first emoji appeared around 1999, and was created in Japan by Shigetaka Kurita. As part of a team working on a mobile Internet platform, he based his first 180 emoji on the expressions of people around him and other...
Some common advice given to millennials? Save for retirement now, marry later, and travel more. Well, millennials are at least listening to one of those things: travel! Marketing, public relations and social media done right...
[vc_row][vc_column width="1/1"][vc_column_text] The Connection Between Loyalty and ROI Marketing is no longer focused on garnering individual sales – it’s about loyalty. We are in the business of building client retention and lifelong loyalty to your products and...
