Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
Publicity means making the media work for you. Advertising is PAID-FOR. Publicity is a PRAYED-FOR © Bridget Gillespie Paverd...
Campaigns on 9/11 Remembrance, Financial Strategies and a Wellness App Garner GillespieHall National Recognition, their 70th Award in 5 Years. Hockessin, Del. – “We are strategic story tellers,” says GillespieHall (GH) partner Bridget Paverd. “Our job...
Most every organization these days has an online presence: a Facebook page, a Twitter account or more. If you don’t, you should be asking yourself why you’re ignoring something that one out of three young...
Everyone’s favorite social network turns thirteen, video gets a 90-degree rotation, and social media use just keeps rising. Right when we thought things were settling down… Today, 10 things you need to know about how the...
The Super Bowl is over and you know what that means… Time to critique the commercials! At $5 million for 30 seconds, we were hoping they’d be engaging, funny, interesting, and/or make us feel something. Here’s our take...
At GH our mantra is “We understand behaviors. And then change them.” How do we do this? We educate, inform, influence and persuade … The power of persuasion. Does it still work in this real-time,...
