Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create...
In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a...
You can be lucky in love, or lucky enough to win a bet, but when it comes to good PR, never leave it up to luck. With St. Patrick's Day and the 'luck of the...
Publicity means making the media work for you. Advertising is PAID-FOR. Publicity is a PRAYED-FOR © Bridget Gillespie Paverd...
Campaigns on 9/11 Remembrance, Financial Strategies and a Wellness App Garner GillespieHall National Recognition, their 70th Award in 5 Years. Hockessin, Del. – “We are strategic story tellers,” says GillespieHall (GH) partner Bridget Paverd. “Our job...
Most every organization these days has an online presence: a Facebook page, a Twitter account or more. If you don’t, you should be asking yourself why you’re ignoring something that one out of three young...
