Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
There’s a long-standing premise: “Given an infinite number of typewriters, and an infinite number of monkeys, you will eventually get the complete works of Shakespeare.” But if you replace the typewriters with a database of...
Delaware-based Public Relations firm GillespieHall has won five 2020 AVA Digital Awards, three of them gold, for their innovative PR campaigns. AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in...
At last your pitch has landed and the TV networks want to interview you about your company’s hottest innovation. Great news, right? Only if you pull it off effortlessly. TV is an exacting medium, set yourself some goals. Commit...
You hear it every year: “I’m only watching the Super Bowl for the commercials!” Super Bowl commercials used to be the space for brands to be bold, take risks and make a statement to embed...
Think of a great experience you had at the movies, or reading a wonderful novel, or cheering your favorite team at a big game. What did those experiences have in common? In different ways, they...
Crises happen and take on many forms, like: natural catastrophes, manufacturing disasters, cyber-attack, leadership malfeasance, sabotage, fraud, employee violence, sexual harassment, breach of ethics… With over 3 billion people on the internet, the demands for selecting...
