Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
As communicators, we make stories to move audiences – emotionally, socially, physically. The results of our work are sometimes intangible: a shift in consumer perception; a growing or burgeoning trend; a new emotional reaction; intensified...
Masked Communication Places Greater Emphasis on Non-Verbal Cues Having had several intense, in-person, socially distanced, masked meetings this past month, I can share with some authority on how demanding it is to master communicating with...
As businesses reopen following the “great shutdown,” it is a return to the workplace, but a not a return to the way things were. Workplace protocols to reduce the risk of transmission will bring changes to...
Black Lives Matter Protests Showed that Sincere Brand Communication Begins with Listening It’s part of the blocking and tackling of crisis and issues communications - be empathetic. Understand how your stakeholders are feeling. When people are...
During this time of major, constant change, social media has become much more to businesses than a quick check-in by consumers – it’s been their lifeline. Organizations have had to adapt quickly to a new...
This internship didn’t go exactly as planned. The pandemic hit in my first month, and our whole office became virtual. What I missed not experiencing a vibrant PR agency office setting, I made up for...
