Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.
Facebook, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, Twitter, Twitch, TikTok, Nextdoor, MeWe, Reddit… these are just some – not all – of the social media platforms where your customers spend their time. And in 2020, there...
No one needs reminding. 2020 was a toughie. GH had the added accountability of being responsible for a remarkable stable of clients and making sure their strategic communications stayed ahead – when we didn’t always...
Think of the Internet like it’s your TV and websites like they’re your TV channels. The channels 3, 6 and 10 – the ones “everyone watches” – are just like the websites Facebook, Twitter and...
Recently, when presenting as part of a panel on pivoting sales and marketing in response to the pandemic, I was asked what kind of data businesses should start collecting to prepare for 2021. “Start by collecting...
As a PR crisis tactician by trade, anticipating and planning for change and disruption is in my blood. 2020 was so much more than a prolonged crisis, it was a cascade of confusion, fear, misinformation,...
Twitter, Facebook, Snapchat, Tik Tok, Instagram, and LinkedIn are thriving. What’s next? Change is on the way - regulators say Facebook has illegally crushed competition while major social media platforms continue to adopt the successful features...
