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Thought-provoking posts on topics that make a difference, such as: using social media, brand-building tactics, consumer behavior, boosting your performance on the job, achieving a satisfying work-life balance, and giving your own online brand a lift.

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Many well-intentioned colleagues have inadvertently used language that made people around them uncomfortable: “Hey guys,” to a room of mostly women. Or when a client mentions a friend who is a nurse or teacher, they...

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