Recently, when presenting as part of a panel on pivoting sales and marketing in response to the pandemic, I was asked what kind of data businesses should start collecting to prepare for 2021. “Start by collecting...
Data breaches, cyber crime, hacking, Bitcoin scams...
Our storytelling success is a reflection of the relationships we have with editors across the country, and around the world. From the Philadelphia Inquirer to the Johannesburg Star, Wall Street Journal and Delaware Business Times,...
As communicators, we make stories to move audiences – emotionally, socially, physically. The results of our work are sometimes intangible: a shift in consumer perception; a growing or burgeoning trend; a new emotional reaction; intensified...
During this time of major, constant change, social media has become much more to businesses than a quick check-in by consumers – it’s been their lifeline. Organizations have had to adapt quickly to a new...
Strategic plans are set to be derailed in the upcoming 2020 election. Is your business prepared? With January 1st just around the corner, it’s time for businesses to take stock of consumer confidence and perceptions, the...
