Philip Paverd

From billboards to Facebook ads, paid media is an essential part of any company’s promotional strategy. Simply put, paid media is marketing that is paid for – any external marketing that involves paid placements (such...

Twitter, Facebook, Snapchat, Tik Tok, Instagram, and LinkedIn are thriving.  What’s next? Change is on the way - regulators say Facebook has illegally crushed competition while major social media platforms continue to adopt the successful features...

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