The (Super)Power of Rebranding
Turning over a new leaf. Gaining a new lease on life. Out with the old and in with the new. We’ve all heard these phrases before. A fresh start doesn’t just apply to your personal...
Turning over a new leaf. Gaining a new lease on life. Out with the old and in with the new. We’ve all heard these phrases before. A fresh start doesn’t just apply to your personal...
We use stories to connect with people. Telling a story that moves people to action includes many different elements, two of the most important being a good, authentic narrative and meaningful visuals. We always see...
We are all so closely aligned with the work we do. And after a year of working from home, our personal brand is inextricably entwined with our profession. Like the silk Christian Dior blouse you...
March 2020. It was the beginning of a “new normal” for most of America. People had to adjust to COVID-19 regulations, isolation, heightened stress, online schooling and face-to-face interactions being replaced by Zoom calls. It...
The holidays bring extra things to our doorstep – packages, visitors, snow – and most of all, an onslaught of extra bulk in your mailbox… junk mail, invitations and holiday cards. Junk mail can be fun,...
Traditionally, Friday the 13th is considered an unlucky day. Most Americans tend to avoid big decisions, reschedule meetings around it and even change travel plans. In the UK, people tend to stay off the roads...