2020 Hindsight. 2021 Foresight
As a PR crisis tactician by trade, anticipating and planning for change and disruption is in my blood. 2020 was so much more than a prolonged crisis, it was a cascade of confusion, fear, misinformation,...
Bridget Paverd
Communication and Cooperation: Lessons from Politics, Paleontology and Space Flight
With likely unintended irony, Science Alert posted on election day an essay by Nicholas R. Longrich, Senior Lecturer in Evolutionary Biology and Paleontology, University of Bath, concluding that “cooperative aggression evolved in the common ancestor...
How Not to Mess Up an Apology
Apologies should be easy to deliver. Here’s where we all stumble – when we believe that we did nothing wrong. “What’s the problem here – we are all grownups?” We do not have the right to...
Too Much Information? Take Some Time to Turn Off, Tune Out.
"Too much information running through my brain / Too much information driving me insane.” The Police sang that. Four decades ago. CNN, the first 12-hour cable news channel, was in its infancy. There was no...
Masked Meetings and Steamed Up Specs? Tips on Staying Human
Masked Communication Places Greater Emphasis on Non-Verbal Cues Having had several intense, in-person, socially distanced, masked meetings this past month, I can share with some authority on how demanding it is to master communicating with...
Brands and Organizations Race to Speak When We Should Pause to Listen
Black Lives Matter Protests Showed that Sincere Brand Communication Begins with Listening It’s part of the blocking and tackling of crisis and issues communications - be empathetic. Understand how your stakeholders are feeling. When people are...