When Is a Crisis a Crisis?
We hear it often – “Not sure if this is a true crisis or just a glitch?” Ask yourself one simple question: Is this going to impact my brand in any way? If the answer is...
Bridget Paverd
Company Meetings: Take a Stand, Not a Seat
Another new year. Another chance to keep those resolutions. We have a simple one for your business that will be easy to keep – and a straight-up power move for your company too: Standing meetings. We...
Does Your Brand Have A Succession Plan?
The impact of Steve Jobs' death on the Apple brand is still as closely watched today as it was in 2011. Early succession planning helped bridge any vacancy gap but maintaining brand loyalty and relevance...
To Boost Your Business, Tell Your Story Well
Think of a great experience you had at the movies, or reading a wonderful novel, or cheering your favorite team at a big game. What did those experiences have in common? In different ways, they...
Why Every Organization Needs a Core Value Proposition
When you’re describing your company to strangers, do you see their eyes glaze over as they check their phone? Or do they listen intently and ask questions when you’re finished? If it’s the latter, I’m...
Turning Tragedy into Goodwill: How Companies Can Influence Social Culture
Thoughts and prayers are wonderful. But they are never enough. And they do eventually begin to sound trite. Tragedies, natural and manmade, are happening all too often in our world. Our first reaction is to share...