Does Your Brand Have A Succession Plan?
The impact of Steve Jobs' death on the Apple brand is still as closely watched today as it was in 2011. Early succession planning helped bridge any vacancy gap but maintaining brand loyalty and relevance...
Bridget Paverd
To Boost Your Business, Tell Your Story Well
Think of a great experience you had at the movies, or reading a wonderful novel, or cheering your favorite team at a big game. What did those experiences have in common? In different ways, they...
Why Every Organization Needs a Core Value Proposition
When you’re describing your company to strangers, do you see their eyes glaze over as they check their phone? Or do they listen intently and ask questions when you’re finished? If it’s the latter, I’m...
Turning Tragedy into Goodwill: How Companies Can Influence Social Culture
Thoughts and prayers are wonderful. But they are never enough. And they do eventually begin to sound trite. Tragedies, natural and manmade, are happening all too often in our world. Our first reaction is to share...
Barcelona Principles 2.0 is Key to PR Industry’s Growth and Relevance
If Emotions Could Be Measured If emotions, feelings, and creativity could be measured on a scale or in ROI terms, PR types would be one happy bunch. It’s the intangible reasons that typically inspire those in...
How Fake News Impacts Freedom of the Press
By Bridget Paverd, Partner, GillespieHall A free press is a free society. Like Thomas Jefferson said to Lafayette in 1823, "The only security of all is in a free press. The force of public opinion cannot...