Ten years ago, the average adult attention span was 12 minutes. Today it’s just five. This is likely due to our constant, rapid-fire clicking from e-mail to Twitter to Instagram and back again. Or maybe...
Every successful business must engage in strategic marketing planning. Your strategic plan will help chart the course and set the direction the organization intends for its brand while best utilizing its resources to engage with...
Think of the Internet like it’s your TV and websites like they’re your TV channels. The channels 3, 6 and 10 – the ones “everyone watches” – are just like the websites Facebook, Twitter and...
Amazon’s behemoth day of sales called Prime Day came and went in 36 hours last week. Prime Day has been around for three years and at this point it’s pretty much a tradition … dare...
Spring is rapidly turning to Summer, now that we’ve crossed the threshold of Memorial Day. With the warmer temperatures comes ‘spring cleaning,’ or in this case, ‘summer cleaning,’ -- as well as more time outside,...
Facebook is no stranger to crisis, having faced – and apologized for – privacy concerns at least three times in the past (2006, 2007, 2011). The Cambridge Analytica scandal, in which the data of 87...
