Snapchat fills a lucrative niche that no other app currently holds over the millennial group. Millennials aren’t just using Snapchat because they want to, they’re using it because they need to. Instagram, Facebook and Twitter...
On the East Coast of the U.S., this time of year brings one of our favorite things - snow days! When the weather makes roads too dangerous to navigate, it forces us to work from home...
Ten years ago, the average adult attention span was 12 minutes. Today it’s just five. This is likely due to our constant, rapid-fire clicking from e-mail to Twitter to Instagram and back again. Or maybe...
Every successful business must engage in strategic marketing planning. Your strategic plan will help chart the course and set the direction the organization intends for its brand while best utilizing its resources to engage with...
Think of the Internet like it’s your TV and websites like they’re your TV channels. The channels 3, 6 and 10 – the ones “everyone watches” – are just like the websites Facebook, Twitter and...
Amazon’s behemoth day of sales called Prime Day came and went in 36 hours last week. Prime Day has been around for three years and at this point it’s pretty much a tradition … dare...
