02 Jan 5 Tips To Launch A Great Social Media Campaign
You already know that you cannot be successful without being on Facebook and Twitter.
But where to start? How do you make sure that your efforts will be worth your money? How do you make sure your social media campaign is successful? Well, the first thing you should do is find a good social media firm. Second, know the answers to the questions that any good social media firm will ask before they start working for you.
1. Set goals for your campaign
Your social media goals should be based on your marketing strategy and goals.
2. Set time frame
Be realistic. Social media, like any other media, takes time to achieve the goals of your social media campaign. The average time to run a strong social media campaign is 3 years. The minimum campaign is 12 months. If your company does not have existing social media accounts, add extra time for establishing your online presence and growing your community.
3. Assign a budget
The budget is closely intertwined with your social media campaign goals and the time frame. Don’t be too stingy. Done right, social media is a very cost-effective marketing tool. But like everything, you get what you pay for. Creativity is one of components that should be covered by your budget.
4. Choose your reporting preference
Regular reporting is vital so you can see and understand the progress — and the value — of your social media campaign. Every report should include metrics specific to your goals and be relevant to the time frame chosen for the campaign.
5. Analyze your campaign
Always, always analyze the interim and the final results of your campaign. You want to get the most out of your efforts, and you should always ask your PR/marketing agency for any recommendations to improve. Gather your reports and see where your campaign is on the time frame. Being ahead is great. Being behind means that your campaign is lacking something. Use your reports as a source to see what areas are in need of your attention.
GillespieHall excels at building social media strategies that achieve our clients’ business goals. Using these 5 points as a foundation, we can help you reach your online business goals too.