10 Changes to the Digital Landscape You Need To Know

Everyone’s favorite social network turns thirteen, video gets a 90-degree rotation, and social media use just keeps rising. Right when we thought things were settling down…

Today, 10 things you need to know about how the digital landscape is changing.

1. Super Bowl Booms on Social Media

Facebook and Twitter users were 18% more active during the Super Bowl this year than a year ago – talking about Lady Gaga, the commercial lineup, the Patriots’ mind-blowing turnaround…

2. Digital TV Watching Counts

All those computer and mobile TV-watchers now count toward ratings. Nielsen was recently accredited to measure Digital in TV Ratings (DTVR).

3. LinkedIn Reporting Gets A Boost

LinkedIn launches a reporting solution for marketers to better understand target audiences and topics relevant to them. That means better data to create more effective marketing.

4. Most Popular Social Network Is Growing Up So Fast

Facebook turned 13 on February 4th, 2017. It still has the largest user base, and social media users spend more hours on Facebook each week than any other platform.

5. …And the Family Keeps Getting Bigger

Seven out of 10 American adults now use social media, with more users joining every day. Facebook still has the lion’s share of users, with Instagram snapping at its heels.

6. Image Recognition AI

Facebook’s image search is getting smarter and faster. That’s good, because the tech is helping them remove objectionable images from the site. It also builds the “Memories” montages that remind you of fond moments with friends.

7. Animated Facebook Ads

GIFs (animated images) can now be used in Facebook ads. That means we can squeeze even more marketing power out of one of the most engaging types of online content.

8. Vertical Video Is Better

We hold our phones vertically 94% of the time. Vertical video ads perform 9x better than horizontal. Soon, vertical videos will publish without black borders on Facebook, Instagram, Snapchat, Twitter, and YouTube (for Android users). It’s about time!

9. Harness Pinterest Search for Sales

Companies can now be discovered on Pinterest by people looking for something specific, in a moment of need. It starts with a keyword and ends with a beautiful new relationship.

10. Mobile Phones Are Everywhere

It’s official: 99% of American adults under the age of 65 own a cellphone of some kind. And three out of four own a smartphone. That’s internet access at hand, all the time.

To learn how the GillespieHall team can make these changes work for you, get in touch.

GillespieHall is a results-first PR agency specializing in digital marketing and social media. We cut through the noise. Learn more about GH.

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