CAPABILITIES
GILLESPIEHALL is the leading minority-owned social marketing and public relations firm in the region, specializing in the fields of health/lifestyle and behavior modification.
The success of GILLESPIEHALL is largely due to the singular talents of the executive partners. Bridget Gillespie Paverd brings passion, creativity and smart thinking to her work. The high regard for her expertise within marketing and health communities is demonstrated partly by her many public speaking engagements, which include being the lead presenter at the Ivy League Summit at Wharton Business School, PA in 2008. Neal Hall, a Harvard-trained surgeon, places himself squarely in the trenches of strategic social research and advocacy; running workshops, health fairs, and radio features on subjects like glaucoma, nutrition, diabetes, macular degeneration, tobacco prevention, underage drinking and healthy lifestyles. He regularly leads community based health initiatives.
The combined background and talents of the GILLESPIEHALL team, position us to craft brilliant, hard-hitting effective campaigns, with superior execution in the following marketing areas:
- Strategic planning
- Publicity/PR
- Branding
- Media planning – strong concentration on Social Media and Web
- Market research
- Creative services
- Social marketing
GILLESPIEHALL begins every campaign with a thorough understanding of the target audience and message. We shun the generic strategy, because reaching a variety of audience on critical, life-saving issues such as health and wellness, requires a deeply personal understanding of the target market's aspirations and motivations. GILLESPIEHALL never forgets this.
Our passion, empathy, and outreach have made us leaders in the field of health advocacy for populations largely ignored and forgotten. At GILLESPIEHALL, the underserved and the neglected, are not merely a target market, their good health is our purpose.
Among our many recent successes:
- Appointed to develop documentary on underage drinking (2010)
- Market controversial book series on race in America (2010)
- Made Pennsylvania Smoke-Free with PACT coalition: education, advocacy, new law implementation. (2006-2008)
- Worked with board to launch a new art + academics summer school, Cab Calloway Summer School (2010)
- Campaigned for excise tax increases on all tobacco products in Pennsylvania (2009-2010)
- Raised the importance and visibility of Physical Therapy as a discipline
- Highlighted healthcare disparities in the Mid-Atlantic region, including the GLBT community
- Designed and mass produced a popular portable carnival for children to teach them about tobacco prevention
- Grew the Kick Butts Association, an anti-tobacco youth group, from 14 individuals to 12,000 strong (2003-2010)
- Campaigned to protect casino workers from second-hand smoke (2008 - 2009)
- Campaigned on health and lifestyle issues from violence to glaucoma to diabetes (2006-2010)
- Made Delaware Smoke-Free with IMPACT coalition in 2002 (advocacy and education)
Whenever words, ideas, insights, and emotions are needed to create an interest, stir a conscience, build a brand, sell a concept, or just explain the facts clearly, GILLESPIEHALL excels.
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