Tag Archives: targeting

How Social Media Changed the Vacationing Game - GillespieHall

Best Social Media Tactics Travel Brands Use

Some common advice given to millennials? Save for retirement now, marry later, and travel more. Well, millennials are at least listening to one of those things: travel! Marketing, public relations and social media done right can change human behavior: how family and friends stay in touch, how companies market… and definitely how people travel.
Facebook, Instagram and Twitter long ago replaced the travel guidebooks and brochures that cluttered kitchen drawers. Instead, …

GillespieHall Digital Leadership at Digital Summit Philly

What We Learned At Digital Summit Philadelphia

Our Digital Leadership Team attended the Digital Summit Philadelphia this week and had a blast networking and exchanging ideas with other industry leaders and innovators!
Takeaways from the Digital Summit Philadelphia

Consider your audience’s environment when creating a marketing strategy or content. Where, when, and in what mood are they, really, when they see your content?
Use technology to eliminate friction in a consumer interaction with the brand. Make it easy for …

Why Your Company Should Love Social Media

Everyone has a passion for something (and some of us have more than others). Our passions include: supporting small business and community service organizations, strong PR responses, eye-catching ads, and analyzing data.

But at the top of our list is social media marketing. We want to shout our love for this medium from the rooftops! If you haven’t embraced social media marketing yet, here are 6 reasons you might want to reconsider.
1. …

How Social Media Failed Men And Made Marketing More Expensive

Marketing professionals named targeting as one of the major trends in 2014. Targeting the people who matter most to your business is essential for effective marketing, particularly digital marketing. Different social media platforms offer vast possibilities for businesses to target their messaging. You can target by age, gender, interest, or a million other options.

If you or your marketing firm has ever tried targeting a specific group on social media, …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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