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Tag Archives: strategy

How Social Media Changed the Vacationing Game - GillespieHall

Best Social Media Tactics Travel Brands Use

Some common advice given to millennials? Save for retirement now, marry later, and travel more. Well, millennials are at least listening to one of those things: travel! Marketing, public relations and social media done right can change human behavior: how family and friends stay in touch, how companies market… and definitely how people travel.
Facebook, Instagram and Twitter long ago replaced the travel guidebooks and brochures that cluttered kitchen drawers. Instead, …

Storytelling Has A Happy Ending: Brand Recognition

Storytelling Does Have A Happy Ending: Brand Recognition

Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create stories and narratives to showcase brand attributes and draw consumers. Add a social behaviorist to the team and your business is ready to rock your story online!

Why is a social behaviorist so important? …

When It Comes To Great PR, Luck Has Nothing To Do With It

You can be lucky in love, or lucky enough to win a bet, but when it comes to good PR, never leave it up to luck.  With St. Patrick’s Day and the ‘luck of the Irish’ approaching, it got us thinking:  To have truly exceptional public relations, luck has nothing to do with it. But superior skills in branding, media outreach, crisis management, and social media, do.

Luck has nothing to …

GillespieHall Honored with 5 International MarCom Awards

GillespieHall Honored with 5 MarCom Awards

News that has nothing to do with the election!

GillespieHall was named as a five-time winner at the 2016 International MarCom Awards. The Hockessin-based PR and social media marketing firm specializes in health, nonprofit and corporate targeted messaging. “We understand behaviors and then change them,” says sociologist and VP of Operations, Clara Mattucci. “We always appreciate having our work recognized as the best of the best.” GillespieHall …

Not Ready For Warren: A Crisis Case Study

“Gutless Leadership.” “Give back the money.” “You should resign!”

Clearly not ready for Elizabeth Warren’s candid style of highly-researched and fact-checked questions, Wells Fargo CEO John Stumpf not once took ownership of the actions of the $86 billion organization. Instead, he leaned on the same talking points time and again:

Cross-selling is shorthand for deepening relationships with clients.
My compensation is in our public filing.
The board will take care of …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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