Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create stories and narratives to showcase brand attributes and draw consumers. Add a social behaviorist to the team and your business is ready to rock your story online!
Why is a social behaviorist so important? …
Our Digital Leadership Team attended the Digital Summit Philadelphia this week and had a blast networking and exchanging ideas with other industry leaders and innovators!
Takeaways from the Digital Summit Philadelphia
Consider your audience’s environment when creating a marketing strategy or content. Where, when, and in what mood are they, really, when they see your content?
Use technology to eliminate friction in a consumer interaction with the brand. Make it easy for …
Change… an essential component of thriving industry. And, fortunately, public relations professionals will witness another year of unprecedented change in 2016. With the continued transformation of traditional media, development of online media outlets and rapid growth of social media, the PR industry grows more and more diverse.
That said… here are the top industry trends for 2016:
A picture is worth (at least) a thousand words. And today’s harried consumers truly value …