Tag Archives: Metrics

"Scared Off" by Social Media Analytics?

“Scared Off” by Social Media Analytics?

Are you a fan of social media but aren’t quite sure why you need to know about ‘ROI’ or the analytics of your company’s Facebook page? Do you just want to worry about the message, but let someone else be concerned about what goes on ‘behind the scenes’ of a good social media plan? Fear no more! That’s where the right social media and marketing firm can be …

Why Your Company Should Love Social Media

Everyone has a passion for something (and some of us have more than others). Our passions include: supporting small business and community service organizations, strong PR responses, eye-catching ads, and analyzing data.

But at the top of our list is social media marketing. We want to shout our love for this medium from the rooftops! If you haven’t embraced social media marketing yet, here are 6 reasons you might want to reconsider.
1. …

How PR Metrics Impact Your Brand… And Your Bottom Line

When we craft the perfect public relations campaign, the main goal is to increase our clients’ relevance. We do this by generating publicity and pitching stories to online journals, magazines, newspapers, on television…EVERYWHERE! But our job isn’t done once the publicity piece hits its mark. The real work happens after the campaign, when …

8 Reasons We Really Love Working In Social Media

Recently, some people in the social media circuit have been sharing their gripes about the industry.  Well, here’s our own list of reasons why we love it.

 Social media does not exist in a vacuum.
GillespieHall preaches the use of integrated media.  It would be naïve to think that the efforts of a social media campaign or traditional media campaign operate successfully without each other in this era.  We …

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GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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