Our Digital Leadership Team attended the Digital Summit Philadelphia this week and had a blast networking and exchanging ideas with other industry leaders and innovators!
Takeaways from the Digital Summit Philadelphia
Consider your audience’s environment when creating a marketing strategy or content. Where, when, and in what mood are they, really, when they see your content?
Use technology to eliminate friction in a consumer interaction with the brand. Make it easy for …
Athletes who compete in the Rio games have trained, sometimes their entire lives, for one shot at glory. And that chance only comes around once every four years. Whether they win gold or simply place in their field, they are glad to be a part of something momentous that happens for a selected few. (Yes, the gold medalists are probably a little bit gladder…)
The Marketing Dream Team (but we don’t …
Hockessin, Delaware-based GillespieHall, a PR firm with a focus on digital visibility, won four awards, selected out of over 1,700 agencies and organizations. GillespieHall was recognized with the following:
Gold Award for print advertisement for wealth management firm Capital & Worth’s sponsorship of Junior Diabetes Research Foundation (JDRF)
Silver Award for the design and execution of a digital marketing campaign for a large funeral home group
Bronze Award for program branding …