Tag Archives: brand


How Working Remotely Impacts Your Brand

Working in your pajamas from home isn’t the only advantage of a telecommuting life. (But more on the PJs option later…) Turns out, working remotely can have a positive impact on your company’s brand image.

Here’s why: Working from home – or the local library or coffee shop – makes a lot of employees happy, and when they’re happy, they do better work. When they work harder and …

GillespieHall Honored with 5 International MarCom Awards

GillespieHall Honored with 5 MarCom Awards

News that has nothing to do with the election!

GillespieHall was named as a five-time winner at the 2016 International MarCom Awards. The Hockessin-based PR and social media marketing firm specializes in health, nonprofit and corporate targeted messaging. “We understand behaviors and then change them,” says sociologist and VP of Operations, Clara Mattucci. “We always appreciate having our work recognized as the best of the best.” GillespieHall …

Visit Pluto image

Pluto: The Ultimate Brand Comeback

Target, McDonald’s and the NFL could take a page from the Pluto comeback book.

Discovered in 1930, Pluto was a proud member of the solar system’s nine-planet brotherhood (and possibly inspired the name of a famous Disney dog) before being reclassified as a ‘dwarf planet’ in 2006 and booted off the team. Now, it’s back with a satellite ‘publicist’ showing off gorgeous new landscape ‘headshots’ that are winning public support in …

  • Posted: August 4, 2015
  • Tags: Branding
  • Comments: 1
Brand Loyalty: Build it & they'll come. And they'll spend.

Brand Loyalty: Build It and They Will Come. And Then They Will Spend.

Brand loyalty has very little to do with cost and everything to do with how your brand is perceived by the consumer. Those who are loyal to a brand remain customers because they believe you offer the best service and the highest quality, regardless of price.

Brand loyalty case studies

Apple and Harley-Davidson have it. People camp out overnight to be the first in line to buy the newest iPhone or iPad. …

  • Posted: April 1, 2015
  • Tags: Branding
  • Comments: 1

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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